• Our Story

    Our Story

Raised in the clean & cold waters of New Zealand’s Marlborough Sounds, Regal New Zealand King Salmon is known for its incredible flavor, color, texture and healthy omega-3 fatty acids. It’s the unique mix of currents, water quality and temperatures, the ‘merroir’, that elevates our King salmon above the rest. When you choose Regal New Zealand King Salmon, you can be sure you’re enjoying the finest salmon in the world.

Our brand story

Regal New Zealand King Salmon is a progressive and innovative brand. We are always looking to create the finest possible product and have an incredible reputation both in New Zealand and abroad. Download our brand book to read our story and find out what makes our salmon a cut above the rest.

What we do

We’re proud of the world-class beautiful, healthy and delicious salmon that we farm — you can’t get any better. To find out more about what we do and how we do it, watch our video above.

Download our Brand Book

Our sustainability mission

At Regal New Zealand King Salmon caring for the environment is integral to what we do. To deliver on our sustainable farming commitments, we are annually audited and certified by the independent Best Aquaculture Practices program from The Global Aquaculture Alliance.

In addition the New Zealand King Salmon industry received the Monterey Bay Aquarium Seafood Watch Green/Best Choice rating, the first marine-farmed salmon to achieve this rating.

We have also set a goal of 100% reusable, recyclable or compostable packaging across our business by 2025.

Frequently asked questions

Our farms

Our farms are scattered through the cool, deep waters of the Marlborough's pristine Pelorus and Queen Charlotte Sounds.

Regal New Zealand King Salmon’s sea farm sites were chosen very carefully. The sites need deep enough water; sufficient water flow; shelter from wind and waves; high quality, cool waters with low variation in temperature and salinity, and adequate separation from other sea farms.

Certain parts of the Marlborough Sounds provide this ideal environment, essential for our King Salmon to thrive and grow.

Our salmon have plenty of room to grow with only 2% of the sea farm being occupied by salmon and the remaining 98% by water.

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