Privacy Policy and Website Terms of Use  – Regal King salmon

Last updated: 30 July 2026

1. About this policy

Regal King Salmon is a brand of The New Zealand King Salmon Co. Limited (NZ King Salmon, we, us or our).

We recognise the importance of protecting your privacy. This policy explains how we collect, use, disclose, store and protect personal information through the Regal King Salmon website and our related consumer research activities.

We handle personal information in accordance with the New Zealand Privacy Act 2020 and its Information Privacy Principles.

2. Personal information we collect

You may browse most parts of our website without actively providing your name or contact details. However, we may still collect technical information about your visit.

Depending on how you interact with us, we may collect:

• your name, email address, postal address, telephone number and other contact details;
• demographic information and information about your interests or preferences;
• responses to surveys, research or Consumer Panel activities;
• information contained in enquiries, feedback or other communications;
• information provided when you subscribe to communications or enter a promotion; and
• technical information, including your IP address, browser, device, operating system, cookies, pages viewed and website activity.

You do not have to provide personal information. However, if you do not provide information requested, we may be unable to respond to you, register you for our Consumer Panel or provide a particular website function.

3. How we collect personal information

We generally collect personal information directly from you, including when you:

• contact us or submit an enquiry;
• subscribe to newsletters or marketing communications;
• enter a promotion;
• participate in a survey or research activity;
• provide feedback; or
• join or participate in our Consumer Panel.

We may also collect personal information indirectly:

• from Q&A Research or another Consumer Panel or research provider;
• from someone you have authorised;
• from service providers that assist with our website, analytics, advertising, communications or promotions;
• automatically through cookies, analytics and similar technologies; or
• from publicly available sources, where permitted by law.

If you provide us with personal information about another person, you must be authorised to do so and should make that person aware of this policy.

4. Indirect collection and IPP3A

Where we collect personal information about you from someone other than you, we will take reasonable steps to notify you as soon as reasonably practicable, unless an exception under the Privacy Act applies.

Depending on the circumstances, our notification may tell you:

• that we have collected personal information about you;
• the circumstances in which the information was collected;
• the source of the information;
• why the information was collected;
• who will receive or hold the information;
• our name and contact details;
• whether the collection is required or authorised by law and, if so, the relevant law;
• the consequences, if any, of not providing the information; and
• your rights to request access to and correction of the information.

We may not provide a separate notification where, for example:

• you have already been made aware of the relevant matters;
• the information is publicly available;
• the information will not be used in a way that identifies you;
• notification would prejudice your interests or the purpose of the collection;
• notification is not reasonably practicable in the circumstances; or
• another exception under the Privacy Act applies.

5. How we use personal information

We may use personal information to:

• respond to enquiries and communications;
• provide information about Regal King Salmon and our products;
• administer newsletters, promotions, surveys and Consumer Panel activities;
• understand consumer preferences and improve our products;
• operate, secure, analyse and improve our website;
• measure and improve our advertising and communications;
• send marketing communications where permitted by law;
• comply with our legal obligations; and
• carry out another purpose notified when the information is collected or otherwise permitted by law.

We will not use personal information for another purpose unless that use is authorised by you or permitted by the Privacy Act.

6. Consumer Panel

If you join our Consumer Panel, NZ King Salmon and its Consumer Panel partner, Q&A Research, may collect and use the information you provide to:

• administer the Consumer Panel;
• conduct surveys and consumer research;
• understand consumer preferences;
• assess and improve our products and communications; and
• contact you about Consumer Panel activities.

Q&A Research may use your information only to provide Consumer Panel and research services to us, subject to its legal and contractual obligations.

Participation is voluntary. You may withdraw from the Consumer Panel at any time by following the withdrawal instructions provided or contacting us.

7. Marketing communications

If you subscribe or otherwise agree to receive marketing communications, we may send you information about Regal King Salmon and other NZ King Salmon brands or products.

You can unsubscribe at any time by:

• selecting the unsubscribe link in an email; or
• emailing webcontrol@kingsalmon.co.nz.

We may retain limited information needed to record and comply with your unsubscribe request.

8. Disclosure of personal information

We do not sell personal information.

We may disclose personal information to:

• other companies within the NZ King Salmon group;
• Q&A Research or another provider administering our Consumer Panel or research activities;
• providers supporting our website, data hosting, analytics, advertising, communications or promotions;
• professional advisers;
• regulators, government agencies or other persons where required or permitted by law;
• a purchaser or potential purchaser of all or part of our business or assets; or
• another person where you have authorised the disclosure.

We require service providers to use personal information only for the purposes for which it was provided and to protect it appropriately.

9. Overseas service providers

Some service providers may store or process personal information outside New Zealand.

Where the Privacy Act’s overseas-disclosure requirements apply, we will take reasonable steps to ensure the recipient provides safeguards comparable to those under the Privacy Act, or we will otherwise comply with Information Privacy Principle 12.

10. Cookies and analytics

Our website uses cookies and similar technologies. These technologies may:

• recognise your browser or device when you return;
• operate and secure the website;
• remember your preferences;
• help us understand how visitors use the website;
• identify which website content is of interest;
• improve website performance; and
• measure and improve our advertising.

Cookies and analytics tools may collect information about your device and online activity. This information may constitute personal information, particularly where it can reasonably be linked to you.

We may use third-party analytics and advertising services. Those providers may collect and process information in accordance with their own privacy policies.

You can manage or disable cookies through your browser settings. Disabling cookies may affect the operation of some website features.

11. Security and retention

We take reasonable safeguards to protect personal information against loss, misuse and unauthorised access, use, alteration or disclosure.

We retain personal information only for as long as reasonably required for the purposes for which it was collected or to comply with our legal obligations.

12. Access and correction

You may ask us to:

• provide access to personal information we hold about you; or
• correct personal information that is inaccurate or incomplete.

We may refuse a request only where permitted by the Privacy Act. If we do not make a requested correction, you may ask us to attach a statement of correction to the information.

13. Website communications

Personal information submitted through the website will be handled in accordance with this policy.

Unless we agree otherwise in writing, unsolicited ideas, suggestions or other commercial material submitted through the website will not be treated as commercially confidential. You should not submit confidential business information through the website.

This does not limit our obligations under the Privacy Act in relation to personal information.

14. Third-party websites

Our website may contain links to third-party websites. We do not control and are not responsible for those websites or their privacy practices.

We recommend reviewing the applicable privacy policy before providing personal information to a third-party website.

15. Complaints

If you believe we have not handled your personal information properly, please contact our Privacy Officer. We will investigate and respond to your complaint.

You may also make a complaint to the New Zealand Office of the Privacy Commissioner.

16. Changes to this policy

We may update this policy from time to time to reflect changes to our practices, technology or legal obligations.

Changes take effect when the updated policy is published on the website.

17. Contact us

Privacy Officer
The New Zealand King Salmon Co. Limited
Email: contact@kingsalmon.co.nz

Marketing and Consumer Panel opt-outs may also be sent to:
contact@kingsalmon.co.nz